she makes [GOALS]

Retail business coach Kathy Cruz of Savvy Shopkeeper joins us on this episode to discuss year-end reviews, tracking metrics, and setting goals. Kathy breaks down how to get more visibility into your numbers, which can also help you figure out a benchmark and get clear on your expectations for the following year. 


We chat about the mindset and emotional side of this process, particularly for people who are feeling disappointed in their progress. Kathy also shares tools for tracking and analyzing data points, as well as consumer habits that we should all be aware of as we head into 2023. 


Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Kathy Cruz of Savvy Shopkeeper and The Salvaged Boutique  



Mention She Makes for a $250 credit toward your Saltbox Logistics Solution at 


Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management:


Check out our episode with Sara Baggett about pricing


Listen to Kathy's episode about how to navigate a recession as a small business owner  


She Makes, a podcast // @shemakesapodcast


Mosaic Makers Collective // @mosaicmakersco 


Savvy Shopkeeper  //   @savvyshopkeeper //  Savvy Shopkeeper Retail Podcast  


She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

Season One